Most of India’s retail; more than 90% of businesses (dealing with FMCG products) are in the unorganised segment. In a land where we enjoy emotional connect
with the people we deal with everyday; these family run businesses have spent ages creating a trusted relation
with the local community they serve.
Many of these businesses choose to remain small
; thus maintaining the close knit relationship between customers and business owners.
In almost all cases, the channel of sales for these businesses are store walkins.
Both customers and business owners enjoy the casual chat and shop.
If store walkins are cut off
, these businesses will struggle for survival. Waiting and starting off again may just be mission impossible. Given their technology maturity almost all of them will certainly not have an online presence.