Gut gets you killed; Science make you win!

By reshma@delium.co | Published on 27 March 2025

Getting in shape requires a solid exercise plan, and so does running a successful retail business. Here, your business's health is indicated by your quality of inventory.

A healthy inventory = steady cash flow = smoother Business operations.

In business operations, there’s a notable model called Lead, Lag, Chase.

Lead : Lead equals Obesity - i.e. You have more inventory or the wrong inventory This is unwanted stocking.

Lag : Lag equals Underweight - i.e. You don't have enough inventory leading to potential out of stock cases for your customers. (potential stock out cases).

Chase : Chase means you are fit, where you meet demand perfectly without overstocking or stock outs. This is the dream most retail businesses aim for.

Chase is super tough for a modern-day supermarket to achieve and even more hard to maintain.

From our experience with engaging with over 2000 supermarkets, we have noticed that almost 60% of these businesses are obese and 30% are underweight.

Where are these businesses going wrong?

Back in the early 2000s, there were fewer SKUs, around 1,000 to 1,500. It was easier to go with a gut feeling. Even when wrong, the impact was not noticeable. But today, with customer preferences being so sensitive and a vast array of products, you'd need a gut the size of a whale. It’s not humanly possible to hold so much context and raw data to make daily investment decisions. It's like the playing field has changed but our playing gadgets have not.

Meet Delium’s ‘The Eye’ – Your AI-Powered Inventory Trainer

With computers getting more powerful, The Eye deploys powerful machine learning algorithms to learn from your past business data , analyzing over 35+ attributes, and providing accurate and actionable decisions. No matter how many SKUs a business has or the number of stores a business operates with, The Eye can learn.

Real Impact: A Fresh Success Story

One of Delium’s customers, selling 70+ tons of tomatoes monthly, reduced wastage from ~1750 kgs to under 400 kgs using Delium’s Copilot and Intelligent Partner—saving ₹40,000 every month on just one SKU. This chain also manages a wide range of fresh and dairy products with similar efficiency.

The Benefits of Getting ‘Fit’ with The Eye

Accurate Reordering : Make reordering more precise, reducing wastage and preventing stock outs.

Cut extra fat / inventory levels by 15-20% : Equivalent to saying - Run 5 stores at the cost of 4.

Cut wastages by 75% : With increase in accuracy of demand forecasting, a business’s track record on wastages due to expiry sees a drastic improvement

Improve Net Income by 20% : Better availability boosts sales. On an average all of Delium’s customers see an improvement in net income by 20% after deploying and using The Eye

Boosted Cash Flow : Optimize inventory levels to keep cash flowing smoothly.

Boost your business health with The Eye — no energy burnt! Book a demo today and take the first step towards a healthier, more agile retail business