The ₹10 Powerhouses – Tiny Products That Drive Your Business
When you think of your most important products, your mind probably jumps to big-ticket items—like that ₹1,500 cooking oil tin or the ₹800 detergent combo. But let’s shift the spotlight for a second.
Because in reality, your store might just be running on the shoulders of the quietest heroes—those ₹10 products that move faster than you can restock them! Yes, the ones you often overlook while planning. The ones your customers never leave without. Let’s talk about the ₹10 powerhouses that are driving your daily business.
The Invisible Stars of Your Basket
Look at your billings. Chances are, almost every basket has at least one or two ₹10 items—think:
- • Sachets of shampoo
- • Mini packs of biscuits
- • Paper soaps, safety pins, candies
- • ₹10 detergent sachets or matchboxes
- • Stationery, clips, or local snacks
They may not carry much weight in price, but in volume? They dominate.
The Math You’re Not Doing
Let’s say one ₹10 item is bought 500 times a day.That’s ₹5,000 in revenue—just from a single SKU. Now multiply that by 10 such fast-movers across your store. That’s ₹50,000 per day. Over a month? ₹15 lakhs!
That’s the kind of volume ₹10 SKUs can quietly pull in—without any hype, offers, or heavy marketing.
Why These Tiny Titans Matter
- - High-Frequency, High-Volume: Customers return specifically for them. Missing them = missed footfall.
- - Impulse Triggers: They get picked up while billing. Or while browsing. Or even when someone comes in “just to check something.”
- - Basket Builders: They pad up a ₹100 bill to ₹120. Or ₹480 to ₹500. Those extra margins? All from add-ons like these.
- - Loyalty Locks: If a regular can’t find their favorite ₹10 snack twice in a row, you might just lose them. For good.
The Real Danger: Frequent Stockouts
Because they are fast-moving and have low-margin, these ₹10 items get the least attention during stock planning. They rarely make it to the reorder list—and quietly vanish. Their absence creates a ripple effect that’s far more damaging than it seems.
Here’s the catch: When they go missing, the customer might go missing too! When customers walk in for their daily essentials and find their go-to ₹10 product missing, it doesn’t just mean one less item in the basket; it disrupts their buying flow. Research shows that over 35% of shoppers adjust their purchase behavior when these familiar items are unavailable—often buying less or deferring the visit entirely. So that ₹10 gap can mean missing out on an entire set of follow-up purchases.
Retailers also report that over 60% of daily complaints are about fast-selling ₹10–₹20 items being out of stock. These aren’t minor misses—they’re signs of broken momentum, lost trust, and shrinking basket value. That’s why planning for these tiny titans isn’t optional—it’s essential !
How to Never Miss a Beat
These tiny SKUs move fast—and slip under the radar just as quickly. But not with Delium’s Miner-
- • It studies the sales rhythm of every fast-mover, day by day
- • Forecasts demand with precision, factoring in trends, spikes, and buying patterns
- • Tells you exactly when to reorder, and how much to stock, to meet demand
- • Keeps shelves full without tying up cash in excess inventory
And yes—it does all this across thousands of SKUs without you lifting a finger. So in short, the Miner ensures you stay ahead of the game—keeping every ₹10 powerhouse right where it belongs: on the shelf and in the basket!
Don’t Underestimate the Underdogs
The ₹10 powerhouses don’t ask for attention. But they absolutely deserve it. While your big-ticket items might steal the spotlight, these small wonders are the real engines of your business.
So the next time you review your stock, ask yourself: Are my fastest movers being treated like my biggest earners? If not, maybe it’s time they should!